Marketing Analytics uses AI to track campaigns, predict trends, understand customer behavior, and maximize ROI with data-driven insights.
Ad Campaign Performance Predictor
- Model predicts ROI and engagement of ad creatives before launch.
- Trained on previous campaign data across platforms like Meta and Google.
- Recommends optimal keywords, imagery, and audience targeting.
- Reduces ad spend by focusing on high-conversion variations.
- Used by digital marketing agencies and in-house teams.
Customer Churn Prediction Engine
- Predictive model trained to flag customers likely to leave a service.
- Includes behavioral, transactional, and feedback signals.
- Used to trigger retention workflows and custom offers.
- Improves customer lifecycle value and reduces acquisition costs.
- Applies to SaaS, telecom, retail, and banking.